Eqinisweni, eminyakeni yamuva nje, izinqubomgomo ezintsha zaseShayina zokudayisa komama nezinsana, isimo sezomnotho nezobuchwepheshe siqhubekile nokuba ngcono.Ukuqubuka kwesifo esiwumqedazwe esisha sekugqugquzele imboni yomama nezingane ukuthi iqaphele ukuphuthuma nokubaluleka kwenguquko nokuthuthukiswa, futhi isibe isikhuthazo sokusheshisa ukuhlanganiswa ku-inthanethi nokungaxhunyiwe ku-inthanethi.
Indawo yenhlalo: Isabelo sokukhula kwesibalo sabantu sesiphelile, futhi omama nezingane bangena emakethe yamasheya
Idatha ibonisa ukuthi inani labazalwa e-China lingenise inani eliphakeme elincane ngemva kokwethulwa kwenqubomgomo yezingane ezimbili, kodwa izinga lokukhula lilonke liselibi.Abahlaziyi be-iiMedia Research bakholelwa ukuthi izabelo zokukhula kwenani labantu eChina seziphelile, imboni yomama nezingane isingenile emakethe yamasheya, ukuthuthukisa izinga lomkhiqizo nesevisi, kanye nokwenza ngcono ulwazi lwabathengi kuyizihluthulelo zokuncintisana.Ikakhulukazi ngokwekhwalithi nokuphepha kwemikhiqizo kamama nezinsana, amabhrendi adinga ngokuphuthumayo ukuthuthukisa imikhiqizo yawo namasevisi ukuze athuthukise ulwazi lwawo lwabathengi.
Imvelo Yezobuchwepheshe: Ubuchwepheshe bedijithali buyakhula, buvumela ukuguqulwa kokudayiswa komama nezingane
Umongo wokuthengisa okusha komama nezingane ukusebenzisa ubuchwepheshe bedijithali ukunika amandla izixhumanisi eziningi ezifana nokucwaninga nokuthuthukiswa komkhiqizo, ukuphathwa kwe-supply chain, ukukhuthazwa kokumaketha, nolwazi lwabathengi, ukuze kuthuthukiswe ukusebenza kahle kwemboni kanye nokuthuthukisa ukwaneliseka kwabasebenzisi. .Eminyakeni yakamuva, ubuchwepheshe bedijithali obumelwe i-cloud computing, idatha enkulu, ubuhlakani bokwenziwa, kanye ne-inthanethi Yezinto zithuthuke ngokushesha, okudala izimo zobuchwepheshe ezivumayo zokuguqulwa kwemodeli yokudayisa komama nosana.
Indawo yemakethe: kusukela kumikhiqizo kuya ezinsizeni, imakethe ihlukene kakhulu futhi ihlukene
Inqubekelaphambili yomphakathi kanye nokuthuthukiswa komnotho kukhuthaze ukuguqulwa kwemiqondo yokukhulisa izingane kanye nezinguquko eziqhutshwayo emaqenjini omthengi kamama nezinsana kanye nokuqukethwe okusetshenziswayo.Amaqembu abathengi bomama nezinsana ande esuka ezinganeni aya emindenini, futhi okuqukethwe okusetshenziswayo kuye kwanwetshwa kusukela kumikhiqizo kuya kumasevisi, futhi imakethe yomama nezingane isiye yahlukaniswa futhi yahlukahluka.Abahlaziyi be-iiMedia Research bakholelwa ukuthi ukuthuthuka okuhlukahlukene kwengxenye yemakethe yomama nezingane kuzosiza ukuphakamisa izinga lemboni, kodwa futhi kuzoheha abangenele abaningi futhi kuqinise ukuncintisana kwezimboni.
Ngo-2024, usayizi wemakethe wemboni yomama nezingane yaseChina uzodlula ama-yuan ayizigidi eziyizinkulungwane eziyisi-7
Ngokwemininingwane evela kwi-iiMedia Research, ngonyaka ka-2019, usayizi wemakethe yomkhakha womama nezingane waseChina usufinyelele ku-3.495 trillion yuan.Ngokukhula kwesizukulwane esisha sabazali abasebasha kanye nokwenza ngcono amazinga abo emali engenayo, ukuzimisela kwabo ukudla kanye nekhono lokudla imikhiqizo kamama nezinsana kuzokhula kakhulu.Amandla okukhula kwemakethe yomama nezingane ashintshile ukusuka ekwandeni kwesibalo sabantu kuya ekuthuthukisweni kokusetshenziswa kwempahla, kanti namathemba entuthuko maningi.Kulindeleke ukuthi usayizi wemakethe udlule u-7 trillion yuan ngo-2024.
Izindawo Ezishisayo Embonini Yomama Nezingane YaseChina: I-Global Marketing
Ukuhlaziywa kwedatha yezinga lokuthengwa kwe-double eleven plan yomama abakhulelwe ngo-2020
Imininingwane ikhombisa ukuthi u-82% omama abakhulelwe bahlela ukuthenga amanabukeni ezingane, u-73% wabesifazane abakhulelwe bahlela ukuthenga izingubo zezingane, kanti u-68% omama abakhulelwe bahlela ukuthenga izinto zokusula zezingane nezithambile zikakotini;ngakolunye uhlangothi, ukudliwa nokuthenga izidingo zomama ngokwabo ziphansi kakhulu.ngemikhiqizo yezingane.Abahlaziyi be-iiMedia Research bakholelwa ukuthi imindeni yomama abakhulelwe ibheka kakhulu izinga lempilo yezingane zabo, omama babeka phambili izidingo zezingane, kanti ukuthengiswa kwemikhiqizo yezingane kuye kwaqhuma ngesikhathi se-Double Eleven.
Amathemba Okuthrenda Kwemboni Entsha Yokudayisa komama Nezinsana yaseChina
1. Ukuthuthukiswa kokusetshenziswa kwemikhiqizo sekuphenduke umfutho omkhulu wokukhula kwemakethe yomama nezinsana, futhi imikhiqizo yomama nezingane ijwayele ukuhlukaniswa futhi ibe phezulu.
Abahlaziyi be-iiMedia Research bakholelwa ukuthi isizinda esikhulu sabantu baseChina kanye nendlela yokuthuthukisa ukusetshenziswa kwayo kube isisekelo sokukhula kwemakethe esetshenziswa komama nezinsana.Ngokushabalala kwezabelo zokukhula kwesibalo sabantu, ukuthuthukiswa kokusetshenziswa kuthuthuke kancane kancane kwaba amandla amakhulu okukhula kwemakethe yomama nezingane.Ukuthuthukiswa kokusetshenziswa komama nezinsana akubonakali nje kuphela ekuhlukaniseni imikhiqizo kanye nokuhlukahluka, kodwa futhi nakwikhwalithi yomkhiqizo kanye nezinga eliphezulu.Ngokuzayo, ukuhlolwa kokuhlukaniswa kweziqephu zemikhiqizo kamama nezinsana kanye nokuthuthukiswa kwekhwalithi yomkhiqizo kuzozala amathuba amasha entuthuko, futhi ithemba lomzila kamama nezinsana lizoba banzi.
2. Ukuguqulwa kwemodeli yokuthengisa umama nengane kuwumkhuba ojwayelekile, futhi ukuthuthukiswa okuhlanganisiwe kokungaxhunyiwe ku-inthanethi kuzoba okujwayelekile.
Abahlaziyi be-iiMedia Research bakholelwa ukuthi isizukulwane esisha sabazali abasebasha siba nomthelela omkhulu emakethe yabathengi bomama nezinsana, futhi imiqondo yabo yokukhulisa izingane kanye nemikhuba yokusebenzisa isishintshile.Ngaso leso sikhathi, ukuhlukaniswa kwamashaneli olwazi lwabathengi kanye nokwehlukahlukana kwezindlela zokumaketha nakho kushintsha imakethe yabathengi yomama nezingane ibe ngamazinga ahlukahlukene.Ukusetshenziswa komama nezinsana kuvame ukuba kuthambekele kwikhwalithi, kugxile kusevisi, kusekelwe esimweni, futhi kube lula, futhi imodeli yentuthuko edidiyelwe engaxhunyiwe ku-inthanethi ingahlangabezana kangcono nesidingo esilokhu sikhula njalo sokudliwa komama nezinsana.
3. Ifomethi entsha yokudayisa yomama nezingane ikhula ngokushesha, futhi ukuthuthukiswa kwesevisi yomkhiqizo kuwukhiye
Ukuqubuka kwalolu bhubhane kudale umonakalo omkhulu ezitolo zomama nezingane ezingaxhunyiwe ku-inthanethi, kodwa sekukhulise kakhulu imikhuba yokusebenzisa i-inthanethi yabasebenzisi omama nezingane.Abahlaziyi be-iiMedia Research bakholelwa ukuthi ingqikithi yenguquko yemodeli yokudayisa komama nengane iwukuhlangabezana kangcono nezidingo zabathengi.Esigabeni samanje, nakuba ukusheshisa ukuhlanganiswa kwe-inthanethi nokungaxhunyiwe ku-inthanethi kungasiza izitolo zomama nengane zikhulule ingcindezi yokusebenza yesikhashana, ngokuhamba kwesikhathi, ukuthuthukiswa kwemikhiqizo nezinsizakalo kuyisihluthulelo sokusebenza isikhathi eside kwesitolo esisha. ifomethi.
4. Ukuncintisana embonini yomama nezinsana uya ngokuya udlondlobala, futhi isidingo sezinsiza zokuhlomisa ngedijithali siyakhula.
Nakuba imakethe yomama nezinsana inamathemba abanzi, lapho kuqhudelana khona abasebenzisi abakhona kanye nokwethulwa okuqhubekayo kwemikhiqizo namasevisi emisha, ukuncintisana kwezimboni kuya ngokuya kudlondlobala.Ukunciphisa izindleko zokutholwa kwamakhasimende, ukwenza ngcono ukusebenza kahle, kanye nokwenza ngcono inzuzo nakho kuzoba izinselele ezivamile embonini yomama nezingane ebhekana nazo.Abahlaziyi be-iiMedia Research bakholelwa ukuthi ngaphansi kwesimo esithuthukayo somnotho wedijithali, ukwenza idijithali kuzoba injini entsha yokukhula kwezimboni ezahlukahlukene.Ukusebenzisa ubuchwepheshe bedijithali ukuthuthukisa ukusebenza kahle kwemboni yomama nezinsana kuzosiza ukuthuthukisa ukuncintisana okuphelele kwamabhizinisi omama nezinsana.Kodwa-ke, amandla okwakha edijithali embonini yomama nezinsana awanele, futhi isidingo sezinsizakalo zokuhlomisa ngedijithali ezivela kumabhrendi omama nezinsana kulindeleke ukuthi sikhule ngokuzayo.
Isikhathi sokuthumela: Jan-14-2022